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Session Details

[Lunch & Learn] Balancing Compliance and Personalization: Practical Strategies for Braze Users

Balancing personalization and compliance is a critical challenge for marketers. This workshop equips Braze users with practical strategies to deliver engaging, compliant content across Braze campaigns, segments, consent management, and Canvases. In this session, you’ll find your True Compliance North by way of our C.O.M.P.A.S.S. framework and learn how FanDuel has mastered the game in a highly regulated industry using Braze and connected integration technologies like Segment, Snowflake and Data Grail. You’ll walk away with actionable insights along with compliance and regulatory best practices to implement immediately.

Tuesday, September 24, 2024 11:30 AM - 12:45 PM Agave 5 & 6
Speakers
Karen Leibowitz
Sr Consultant
Shift Paradigm
Natasha Ness
Senior Vice President, Go-to-Market,
Shift Paradigm
Joseph Cherian
MarTech & Ops Sr Manager
FanDuel
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